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You've seen them before. Those ads that seem to follow you around the internet no matter what website you visit. They're called retargeting or remarketing ads, and they can be a very effective way to reach customers who have already shown an interest in your product or service. In this blog post, we will discuss what retargeting is, why you need to be doing it, and how you can get started!
So, what exactly is retargeting? Put simply, retargeting is the practice of serving targeted advertisements to individuals who have previously interacted with your brand online. This can include visitors to your website, people who have engaged with your social media accounts, or those who have taken specific actions such as filling out a form or adding items to a shopping cart on your site.
Why should you be utilizing retargeting in your advertising strategy? For one, retargeted ads have been shown to have a higher conversion rate than traditional display ads. Additionally, retargeting allows you to personalize and tailor your messaging to individuals who have already demonstrated an interest in your brand.
To get started with retargeting, first, you need to set up retargeting pixels on your website. Then, you can start building retargeting lists based on the actions taken by visitors. From there, you can create targeted ad campaigns to reach these individuals with personalized messaging.
Overall, implementing retargeting into your advertising strategy can provide a major boost to conversions and overall profitability. Don't be afraid to give it a try! If you are ready for some professional help getting your retargeting up and running. Give us a call! 805-674-4797
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